Field studies are great for seeing real user behavior and pain points. It’s also important to get out and test your concepts “in the wild” before you get too invested in code. That’s what intercept studies are for.
Clients often believe that you have to have a polished interface to show to users before you can get good feedback. Nothing is further from the truth. The most valuable feedback happens before you’ve even touched a computer.
The video from my 2012 GOTO conference presentation is available online. Fast, easy usability tricks for big product improvements
Spend just one week to get the information you need to build your product right first time. Use these techniques to plan your sprints or even to work out what product to bring to market.
Pay no attention to the man behind the curtain. He’s working frantically to find the next sketch to show to the study participant. He might even be drawing it as we wait.
The cheapest, fastest way to mock up your interfaces is with pen and paper. The creation process involves the whole team, and the unfinished feel means you’re less attached to any one idea.