How do you turn data from site visits and other user observations into something coherent you can use to guide product development? Create Experience Maps and extract pain points and user goals!
Category: field visits
Field studies are great for seeing real user behavior and pain points. It’s also important to get out and test your concepts “in the wild” before you get too invested in code. That’s what intercept studies are for.
User research is a lean-forward activity: you have to remain actively engaged. It’s very different from watching TV: a lean-back, passive activity.
Spend just one week to get the information you need to build your product right first time. Use these techniques to plan your sprints or even to work out what product to bring to market.
Users will make lots of feature requests during research sessions. Listen, Probe and Validate to make sure you solve the underlying issue.
To improve how people use your product, watch the tasks they perform. To get people to love your product, find and fix the small annoyances.