The video from my 2012 GOTO conference presentation is available online. Fast, easy usability tricks for big product improvements
In October 2012 I talked at the GOTO conference in Aarhus, Denmark. It was the first time that this relatively technical conference had a user experience track and the audience loved it. My talk got an 89% approval rating from a bunch of developers!
I shared the principles behind the “one week to a user centered design” process. Watch the video (sorry, I can’t embed it) to get the fifty minute version of how you can improve your product in five steps:
- Watch users using the product
- Interpret what they are doing
- Generate product ideas
- Turn the ideas into design
- Verify with a usability test
The GOTO team did a very professional job of recording and editing the talk. In fact, they run an incredibly professional conference series.
Update 2019: This video is still relevant today. More people know of this process as “Design Thinking” but the UX tools I mention here are still very valuable for helping a team through the process.