Field studies are great for seeing real user behavior and pain points. It’s also important to get out and test your concepts “in the wild” before you get too invested in code. That’s what intercept studies are for.
![sign reads "let me buy your coffee"](https://i0.wp.com/questionablemethods.com/files/2024/07/Let-me-buy-your-coffee-intercept-study-sign.png?fit=413%2C360&ssl=1)
Field studies are great for seeing real user behavior and pain points. It’s also important to get out and test your concepts “in the wild” before you get too invested in code. That’s what intercept studies are for.