Rapid Iterative Testing and Evaluation – the RITE method – is a way to run lab-based studies that identify and fix as many issues as possible and then verify the effectiveness of those fixes in the shortest possible time. Testing and fixing happens in near real-time, so the whole team feels more involved in the […]
Field studies are great for seeing real user behavior and pain points. It’s also important to get out and test your concepts “in the wild” before you get too invested in code. That’s what intercept studies are for.
Clients often believe that you have to have a polished interface to show to users before you can get good feedback. Nothing is further from the truth. The most valuable feedback happens before you’ve even touched a computer.
The video from my 2012 GOTO conference presentation is available online. Fast, easy usability tricks for big product improvements
It’s hard to ask questions that don’t suck when you’re running a study, so the best advice is “don’t do it.” But you are going to anyway, so make sure your questions are grounded in what the user has done, not what you want them to do.
Incremental research aggregates data from frequent small, fast studies to check you’re on track. Running large numbers of participants during any one study is a waste of time and money.
User research is a lean-forward activity: you have to remain actively engaged. It’s very different from watching TV: a lean-back, passive activity.
UX books have to serve many purposes. Here are three lists aimed at making people enthusiastic, giving them practical how-to advice, and teaching them the research skills they will need.
Don’t be shy – run studies of your competitors’ products to learn how well their software supports users’ tasks.
You kicked off the project with a Design Thinking session. Now that you’ve started development, run fast and cheap tests to stay user-focused.