How do you turn data from site visits and other user observations into something coherent you can use to guide product development? Create Experience Maps and extract pain points and user goals!
People on development teams tend to be great systemizers, but less well developed as empathizers. User research – if you present it the right way – can help systemizing individuals to empathize with the people for whom they are building products.
Spend just one week to get the information you need to build your product right first time. Use these techniques to plan your sprints or even to work out what product to bring to market.
Quickly turn a pile of site visit observations into a visual story about users’ tasks and pain points. Use experience maps – affinity diagrams on steroids.