To make sure everyone on the project has the same vision of who you’re building for, create a single picture of “the user.” Assumption personas are fast to create and easy to verify later.
People on development teams tend to be great systemizers, but less well developed as empathizers. User research – if you present it the right way – can help systemizing individuals to empathize with the people for whom they are building products.
Spend just one week to get the information you need to build your product right first time. Use these techniques to plan your sprints or even to work out what product to bring to market.
“The user” is a nebulous term. Everyone on the team has a different picture in their head when they say those words. Thumbnail personas use site visit data to focus the whole team on the same key individuals.
“Turn that frown upside-down” – Take the pain points that you discovered in your user research and re-write them as positive experiences for your customers. These scenarios provide you with new product ideas.