How do you turn data from site visits and other user observations into something coherent you can use to guide product development? Create Experience Maps and extract pain points and user goals!
I’ve covered Experience Mapping on this site already. However, this half-hour LinkedIn Learning course – UX Design: 2 Analyzing User Data – puts it into perspective in the product design and development lifecycle. It’s quick to watch, and full of tips for creating a foundation document full of user insights that you will come back to throughout the development process.
This course is part of the UX Design series I created to help teams conduct their own design thinking exercises.
If you aren’t already a LinkedIn Learning subscriber, check whether your employer, school, or library has a group subscription.