Spend just one week to get the information you need to build your product right first time. Use these techniques to plan your sprints or even to work out what product to bring to market.
Pay no attention to the man behind the curtain. He’s working frantically to find the next sketch to show to the study participant. He might even be drawing it as we wait.
Design validation is not a phase, it’s a continuous part of the process. Testing your designs tests your assumptions and lets you make quick course corrections.
It’s hard to uncover behavioral qualities during a focus group session, so the technique suffers from “what I say isn’t what I do” syndrome.
Users will make lots of feature requests during research sessions. Listen, Probe and Validate to make sure you solve the underlying issue.
The way to create good study questions is to work out what you want to be able to say before you even think about the methods you’ll use to find the answer.