To make sure everyone on the project has the same vision of who you’re building for, create a single picture of “the user.” Assumption personas are fast to create and easy to verify later.
Personas are a topic I’ve mentioned on this site before. If you want the full-on audiovisual extravaganza, head over to LinkedIn Learning and watch UX Design: 3 Personas. This online video course shows how personas fit in the product design and development lifecycle. The benefits of personas are a more focused development process and more likelihood of creating something that your target users actually want to work with.
This course is part of the UX Design series I created to help teams conduct their own design thinking exercises.
If you aren’t already a LinkedIn Learning subscriber, check whether your employer, school, or library has a group subscription.