LinkedIn Learning methods personas

Building Personas – quick lesson on assumption personas at LinkedIn Learning

To make sure everyone on the project has the same vision of who you’re building for, create a single picture of “the user.” Assumption personas are fast to create and easy to verify later.

Personas are a topic I’ve mentioned on this site before. If you want the full-on audiovisual extravaganza, head over to LinkedIn Learning and watch UX Design: 3 Personas. This online video course shows how personas fit in the product design and development lifecycle. The benefits of personas are a more focused development process and more likelihood of creating something that your target users actually want to work with.

How personas fit into UCD from UX Design: 3 Creating Personas 

This course is part of the UX Design series I created to help teams conduct their own design thinking exercises.

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