To make sure everyone on the project has the same vision of who you’re building for, create a single picture of “the user.” Assumption personas are fast to create and easy to verify later.
Personas are a topic I’ve mentioned on this site before. If you want the full-on audiovisual extravaganza, head over to LinkedIn Learning and watch UX Design: 3 Personas. This online video course shows how personas fit in the product design and development lifecycle. The benefits of personas are a more focused development process and more likelihood of creating something that your target users actually want to work with.
This course is part of the UX Design series I created to help teams conduct their own design thinking exercises.
If you aren’t already a LinkedIn Learning subscriber (check with your employer, school, or library) then you can either buy individual courses, or LinkedIn offer a free month of membership. That’s plenty of time to check out all my courses and some of the thousands of other courses they have available!
Disclaimer: I get a small referral payment if you sign up for a LinkedIn Learning trial or buy an individual course using a link on this site. It doesn’t cost you anything extra but it helps me out just a little!