Users are happiest when your site’s structure – its information architecture – matches the way they think about the problem space. Get insight into their thoughts using a card sorting task. You’ll be surprised how different their perspective is from yours.
![Hand holding 5x7 index card used for card sorting exercises](https://i0.wp.com/questionablemethods.com/files/2012/01/Card-sort-index-card.jpg?fit=640%2C426&ssl=1)