On the internet, nobody knows you’re a dog. Or in this case, that all you want is a dog. A cautionary tale about believing what people tell you in online surveys…
![plush stuffed toy yellow lab puppy used as purchase incentive](https://i0.wp.com/questionablemethods.com/files/2012/05/andrex-bean-puppy.png?fit=189%2C235&ssl=1)
On the internet, nobody knows you’re a dog. Or in this case, that all you want is a dog. A cautionary tale about believing what people tell you in online surveys…
It’s hard to create a good survey. Even if you can write non-biased questions, it is the ones that you don’t think of that will get you into trouble. Make survey results actionable by focusing on behavior, not speculation.