On the internet, nobody knows you’re a dog. Or in this case, that all you want is a dog. A cautionary tale about believing what people tell you in online surveys…

On the internet, nobody knows you’re a dog. Or in this case, that all you want is a dog. A cautionary tale about believing what people tell you in online surveys…
It’s hard to create a good survey. Even if you can write non-biased questions, it is the ones that you don’t think of that will get you into trouble. Make survey results actionable by focusing on behavior, not speculation.