Recruiting sucks. If you can afford it, hire a recruiting company. If not, here are some tips to make it hurt less. Big lesson: make sure participant fidelity is proportionate to prototype fidelity.
![One Hundred Trillion Zimbabwe dollars](https://i0.wp.com/questionablemethods.com/files/2011/10/HundredTrillionDollars.jpg?fit=1200%2C593&ssl=1)
Recruiting sucks. If you can afford it, hire a recruiting company. If not, here are some tips to make it hurt less. Big lesson: make sure participant fidelity is proportionate to prototype fidelity.