We often overlook one of the biggest benefits to following user centered design techniques. Good user centered design is great at turning empathy-based concepts like users’ thoughts, feelings, frustrations, and desires into something systematic that development team members can use to build products.
![Kirk and Spock (Systemizer and Empathizer)](https://i0.wp.com/questionablemethods.com/files/2012/08/Kirk-and-Spock.png?fit=686%2C459&ssl=1)